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Elara Rebrand: How Research Played the Biggest Role

Elara Rebrand: How Research Played the Biggest Role

Every great brand begins long before a single logo is sketched. It starts with listening to the client, to their audience, and to the deeper story the brand is trying to tell. Our work with Elara is a perfect example of what happens when research and design work in…

The Recipe for a Brand That Actually Works

The Recipe for a Brand That Actually Works

Brand strategy and lasagne have more in common than you think. Designer Laura Thomson breaks down why every business needs to layer its brand foundations, and how to get the order right.